GROOM

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Groom aftershave balm in a white and black squeeze tube standing on its capGROOM Aftershave Balm 65 ml tube, official product photo
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GROOM Aftershave Balm - 65 ml

0 out of 5

A moisturising balm for after the shave, with jojoba oil and cocoa butter. Rich texture that absorbs quickly, in the house pine, sage and juniper scent. 65 ml.

Original price was: $ 23.85.Current price is: $ 19.87.
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-10%
GROOM Aftershave Splash 100ml – Vetiver and Juniper ScentGROOM Aftershave Splash 100ml – Vetiver and Juniper Scent black and white background
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GROOM Aftershave Splash – 100 ml

0 out of 5

Finish your shave with the clean, invigorating touch of GROOM Aftershave Splash. Natural ingredients soothe, hydrate, and leave a refined, masculine scent.

Original price was: $ 28.87.Current price is: $ 25.89.
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-28%
GROOM Arabica Soap with Natural Coffee Grounds – 140g - FrontGROOM Arabica Soap with Natural Coffee Grounds – 140g - Nature
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GROOM Arabica Soap – 140 g

0 out of 5

Start your day right with GROOM’s Arabica Soap, combining light exfoliation from real espresso grounds with a refreshing blend of eucalyptus, orange, and coffee aromas. Naturally moisturizing and handmade for superior quality.

Original price was: $ 17.85.Current price is: $ 12.89.
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Beard Balm OpenGROOM beard balm tin displayed on moss with dried citrus slices
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GROOM Beard Balm – 60 ml

0 out of 5

Nourishing quality ingredients in the Les Industries Groom Beard Balm work to keep your beard nourished and healthy. 

$ 28.45
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Groom Beard Conditioner tube front viewGROOM beard conditioner pump bottle on a dark background
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GROOM Beard Conditioner

0 out of 5

Transform your beard care routine with GROOM Beard Conditioner — a natural, deeply hydrating formula that softens, strengthens, and revitalizes coarse facial hair.

Original price was: $ 36.69.Current price is: $ 32.68.
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-7%
GROOM beard oil dropper bottle with Citrus label on a white backgroundGROOM Atlas beard oil bottle on wet marble
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GROOM Beard Oil

0 out of 5

Groom's Beard Oil soothes itchiness and minimizes dandruff.

Price range: $ 32.00 through $ 53.00
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GROOM Beard Wash: Gentle Cleansing for a Healthy BeardGroom Beard Wash 04
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GROOM Beard Wash

4.80 out of 5

Experience a refreshing and invigorating cleanse with GROOM Beard Wash. This specially formulated shampoo is designed to gently cleanse your beard and leave it feeling soft and healthy.

Price range: $ 27.00 through $ 41.00
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GROOM Clarifying Mask with Northern Canadian clayPLASTIC NEGATIVE Groom
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GROOM Clarifying Mask – 60 ml

0 out of 5

A deep cleansing facial mask formulated with Northern Canadian clay and activated charcoal to help absorb excess oil and refresh the appearance of skin. Designed for oily and combination skin types.

Original price was: $ 35.90.Current price is: $ 33.78.
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GROOM Deluxe Beard Care Set: Ultimate GroomingDeluxe Set Beard Care
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GROOM Deluxe Set – Beard Care

0 out of 5

Pamper your beard with the GROOM Deluxe Beard Care Set. This comprehensive set includes beard oils, balms, a wash, and a premium beard brush for complete beard care.

$ 120.74
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-21%
Groom natural deodorant in a white 75 g twist-up stick with a white capDeodorant TRAV GR
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GROOM Deodorant Stick

0 out of 5

Stay fresh without irritation. GROOM’s natural deodorant stick offers 48-hour odor protection with baking soda and probiotics. Aluminum-free, gentle for sensitive skin, and leaves no white marks. Cedarwood & bergamot scent.

Price range: $ 10.58 through $ 25.34
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GROOM Eye Serum 15 ml amber dropper bottle with hyaluronic acid, cedar bark and quinoaGROOM Eye Serum 15 ml shown with cedar, moss and stone
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GROOM Eye Serum with Hyaluronic Acid, Cedar Bark & Quinoa, 15 ml

0 out of 5

A light eye serum from GROOM of Montreal, formulated for the delicate skin around the eyes. It hydrates with 1% hyaluronic acid, helps reduce the appearance of fine lines, and contains cedar bark and quinoa extracts. Delicate chamomile scent. 15 ml.

$ 40.00
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-19%
Groom Face Exfoliator – 120g smooth and refreshing scrub for all skin typesGroom Face Exfoliator – 120g smooth and refreshing scrub for all skin types nature
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GROOM Face Exfoliator – 120 ml

0 out of 5

Groom Face Exfoliator is a gentle yet effective scrub designed to exfoliate and refresh your skin, leaving it smooth and clean. Perfect for daily use.

Original price was: $ 31.87.Current price is: $ 25.89.
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GROOM Face Serum 30 ml amber glass dropper bottle, hyaluronic acid and reishiGROOM Face Serum 30 ml shown with pine and dried reishi
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GROOM Face Serum, Hyaluronic Acid & Reishi, 30 ml

0 out of 5

A light face serum with two types of hyaluronic acid and reishi mushroom extract. Absorbs quickly to a smooth, matte finish, on its own or under your moisturiser. 30 ml, made in Canada by GROOM of Montreal.

$ 37.89
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-13%
GROOM ForÊt Soap 140 g in kraft packaging, front label reading ForÊt Soap, Fir & CitrusGROOM Certified Plastic Negative product badge
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GROOM ForÊt Soap – 140 g

0 out of 5

GROOM ForÊt Soap is a 140 g cold-process bar with a fresh forest character: balsam fir and Scots pine, lifted by a light citrus note. Superfatted with shea butter so it cleans without stripping, and lightly exfoliating from the ground fir needles worked into the bar. Handmade in GROOM's Montreal workshop.

Original price was: $ 14.85.Current price is: $ 12.89.
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GROOM Fortifying Conditioner black bottle, front labelGROOM Fortifying Hair Conditioner – Thickening & Repair Formula - photo 2
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GROOM Fortifying Hair Conditioner

0 out of 5

Quality care is essential for healthy hair. Groom's Fortifying Conditioner delivers the nourishment needed to restore and revitalize both hair and scalp
Superbly rich nourishment for your mane.

Price range: $ 21.00 through $ 31.00
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GROOM Fortifying Shampoo bottle – natural hair strengthening formulaShampoo 240 GR
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GROOM Fortifying Shampoo

0 out of 5

A gentle yet powerful formula designed to strengthen hair from root to tip. GROOM Fortifying Shampoo is enriched with plant-based ingredients that cleanse, nourish, and promote a healthy scalp.

Price range: $ 25.21 through $ 40.35
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Groom Montreal Nourishing Hair Serum – Silicone-Free Natural Hair OilGROOM Certified Plastic Negative product badge
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GROOM Hair Serum

0 out of 5

GROOM Hair Serum, 60 ml (2 fl oz): a light, water-based leave-in with rosemary and clary sage waters, aloe and rice protein, made to give hair body, control and shine. Light, fresh rosemary and sage scent.

Original price was: $ 57.87.Current price is: $ 54.89.
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GROOM Hand Repair Cream jar topGROOM Hand Repair Cream 60 ml jar, side view
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GROOM Hand Repair Cream

0 out of 5

GROOM Hand Repair Cream, 60 ml jar. A moisturizing hand cream with cocoa butter, jojoba oil, moringa and barley extract that absorbs quickly and leaves hands supple rather than greasy.

Original price was: $ 21.78.Current price is: $ 17.68.
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GROOM hand wash pump bottle styled with bamboo and citrusGROOM hand wash front label, light bamboo exfoliant, 500 ml
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GROOM Hand Wash – 500 ml

0 out of 5

Revitalize and cleanse your skin gently and effectively with Groom Hand Wash. Crafted with a blend of nourishing ingredients, it leaves your hands feeling refreshed, soft, and hydrated after every use. Free from harsh chemicals, this hand wash is perfect for daily care, offering a soothing cleanse while maintaining your skin's natural balance. Perfect for all skin types, it combines functionality with a touch of luxury to elevate your hand-washing experience.

$ 37.00
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Groom natural lip balm in a white twist-up stick with a black domed capGROOM Natural Lip Balm – Nourish & Protect Your Lips - photo 2
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GROOM Lip Balm

0 out of 5

Wave goodbye to dry, chapped lips and hello to soft, smooth, and nourished ones!

$ 7.49
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-19%
Groom mattifying face moisturizer in a 60 ml amber pump bottle with a sage green labelGROOM Mattifying Face Moisturizer - photo 2
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GROOM Mattifying Face Moisturizer – 60 ml

0 out of 5

Lightweight, shine-reducing, and daily comfort. Groom's Mattifying Face Moisturizer controls shine while keeping skin hydrated

Original price was: $ 31.87.Current price is: $ 25.89.
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GROOM shower gel amber pump bottle on a white backgroundGROOM shower gel bottle on a folded towel with a bar of soap
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GROOM Moisturizing Shower Gel

0 out of 5

Groom's Moisturizing Shower Gel gently cleanses the skin with its refreshing, natural formula.Softening power and exhilarating scent for your daily delight.

Price range: $ 27.00 through $ 41.00
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GROOM moustache wax in a round metal tinGROOM moustache wax tin lid, close-up of the label
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GROOM Moustache Wax

0 out of 5

Tame wild hairs and sculpt your perfect style with GROOM’s professional moustache wax. Our beeswax-based formula delivers all-day hold without stiffness, while jojoba oil conditions hair for a healthy, natural shine. Ideal for handlebars, curls, or everyday grooming.

Original price was: $ 18.54.Current price is: $ 15.89.
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Groom purifying face wash in a 120 ml amber bottle with a black flip-top cap and sage green labelGROOM Purifying Face Wash - photo 2
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GROOM Purifying Face Wash – 120 ml

0 out of 5

Groom's Purifying Face Wash calms, purifies, and cleanses the skin.

$ 22.00
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-28%
GROOM Rhassoul Soap – Deep-Cleansing Volcanic Clay Bar 140g - OutGROOM Certified Plastic Negative product badge
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GROOM Rhassoul Soap – 140 g

0 out of 5

Experience a deep yet gentle cleanse with GROOM’s Rhassoul Soap. Enriched with Moroccan volcanic clay and shea butter, this handcrafted bar offers a moisturizing wash with captivating cedarwood and sandalwood aromas.

Original price was: $ 17.89.Current price is: $ 12.94.
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-8%
Groom shaving cream in a 120 ml white and black squeeze tube standing on its capGROOM Shaving Cream – Smooth & Rich Lather for a Perfect Shave - photo 2
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GROOM Shaving Cream – 120 ml

0 out of 5

GROOM Shaving Cream creates a rich, creamy lather for a smooth, irritation-free shave. Perfect for all skin types with a 120 ml size for lasting use.

Original price was: $ 26.78.Current price is: $ 24.67.
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-19%
Groom Shaving Gel bottle front viewShaving Gel GR Back
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GROOM Shaving Gel – 120 ml

0 out of 5

Groom's Shaving Gel. Fresh and herbaceous fragrance, thanks to notes of pine, sage and juniper.

Original price was: $ 28.79.Current price is: $ 23.24.
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-12%
Groom Montreal Shaving Oil 30ml - Hydrating and Smooth ShaveGROOM Shaving Oil 30 ml dropper bottle beside a safety razor
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GROOM Shaving Oil – 30 ml

0 out of 5

Groom Montreal Shaving Oil provides a luxurious, smooth shave. Its moisturizing formula hydrates the skin while preventing irritation, ideal for sensitive skin.

Original price was: $ 24.78.Current price is: $ 21.89.
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-13%
GROOM shaving soap 120 g metal tin, top view of the lid
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GROOM Shaving Soap – 120 g

5.00 out of 5

A Canadian-made shaving soap crafted with naturally derived ingredients for a rich, protective lather and a smooth, comfortable shave.

Original price was: $ 34.78.Current price is: $ 30.41.
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-21%
GROOM Luxury Soap Set, 3 x 140g natural soaps in eco-friendly packaging - PackedGROOM Certified Plastic Negative product badge
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GROOM Soap Set – 3 x 140 g

0 out of 5

GROOM Luxury Soap Set includes three 140g natural soaps. Perfect for daily grooming with eco-friendly ingredients and a rich lather.

Original price was: $ 41.85.Current price is: $ 32.95.
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-17%
GROOM Styling Clay Jar OpenGROOM Styling Clay 60 ml amber glass jar, front label

GROOM Styling Clay

0 out of 5

Get dense texture and all-day control with GROOM Styling Clay - a high-performance, matte finish clay that adds thickness and definition without stiffness or shine. Ideal for modern, undone styles.

Original price was: $ 31.89.Current price is: $ 26.34.
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GROOM Styling Cream jar with matte finish for natural holdGroom Styling Cream Matte Finish Open Jar

GROOM Styling Cream

0 out of 5

Achieve effortless style with GROOM Styling Cream – a lightweight, water-soluble formula that tames frizz, adds texture, and keeps hair looking naturally polished without stiffness or residue. Ideal for tousled, messy, or defined looks.

Original price was: $ 31.89.Current price is: $ 26.34.
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-16%
Groom Styling Lotion 120ml – light hold natural hair product from MontrealGROOM Certified Plastic Negative product badge

GROOM Styling Lotion – 120 ml

0 out of 5

The Groom Styling Lotion delivers light hold, natural shine, and weightless control—perfect for effortless, everyday hair styling with a clean finish.

Original price was: $ 31.89.Current price is: $ 26.86.
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GROOM Styling Mist 120 ml sea salt spray bottleGROOM Styling Mist 120 ml shown with eucalyptus

GROOM Styling Mist, Sea Salt Spray - 120 ml

0 out of 5

A sea salt spray for volume and loose texture, with a light citrus and fresh herb scent. Works on its own for a soft, beachy finish or under a clay or pomade. No silicones, parabens or synthetic polymers. 120 ml.

$ 31.84
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-17%
GROOM Styling Pomade in glass jarGROOM Styling Pomade in glass jar Back

GROOM Styling Pomade

0 out of 5

Crafted with natural ingredients, GROOM Styling Pomade offers a firm hold and healthy shine, perfect for classic and modern hairstyles alike.

Original price was: $ 31.89.Current price is: $ 26.34.
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-9%
Groom beard care trial kit with three amber beard oil bottles, a beard wash and a beard balm tin, beside its kraft boxGROOM Beard Care Trial Kit – Premium Natural Grooming Essentials - photo 2
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GROOM Trial Kit – Beard Care

5.00 out of 5

Tame your beard and unleash your inner style with our Beard Care Trial Kit. This curated collection of premium beard grooming essentials is designed to nourish, condition, and style your facial hair. Experience the Groom difference.

Original price was: $ 37.89.Current price is: $ 34.54.
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GROOM brand banner

ðŸ‡ĻðŸ‡Ķ Made in Montreal, Canada

About GROOM

Les Industries Groom has been making grooming products by hand in its own Montreal workshop since 2013.

GROOM covers beard and shaving care, hair care, face and body care, and gift sets. The company states that its products are handmade from natural ingredients in its Montreal workshop, and labels the range Made in Canada.

Wish4Blades is a Montreal family business, so GROOM is a local brand for us in the plainest sense. The products are made in the same city your order ships from.

  • Made inMontreal, Quebec
  • Making since2013
  • Range here38 GROOM products listed
  • Ships fromMontreal, Canada

Shop the GROOM range

Beard care 6Shaving 6Preshave and aftershave 5Hair care 8Face and skin care 5Body care 14Gift sets and kits 14