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GROOM Fortifying Shampoo

Price range: $ 25.21 through $ 40.35

SKU: Shamp-GR

A gentle yet powerful formula designed to strengthen hair from root to tip. GROOM Fortifying Shampoo is enriched with plant-based ingredients that cleanse, nourish, and promote a healthy scalp.

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Description

Product Overview

GROOM’s daily shampoo: a concentrated gel on a coconut and sugar-cane cleansing base, with hydrolyzed rice protein, fine bentonite clay, and jojoba and aloe extracts doing the fortifying.

GROOM describes it as gentle and natural, with fortifying key ingredients that provide body and softness, and keeps it free of SLS, silicones, parabens and quats. The scent is a light and fresh citrus zest and garden herbs, in GROOM’s words, from a lemon, bergamot, tangerine and herb oil blend.

Key Features

  • Concentrated gel: small doses, long bottle life, per GROOM
  • Coconut and sugar-cane derived cleansing base
  • Hydrolyzed rice protein and fine clay for body and softness, per GROOM
  • Free of SLS, silicones, parabens and quats, per GROOM
  • Light citrus zest and garden herbs scent, in GROOM’s words
  • Two sizes: 240 ml and 475 ml

What Is Included

  • One bottle of GROOM Fortifying Shampoo in your chosen size: 240 ml (8.1 fl. oz.) or 475 ml (16 fl. oz.)

Choose the size at checkout. GROOM’s printed name for it is “Fortifying Shampoo”.

Product Specifications

BrandGROOM
TypeFortifying shampoo, concentrated gel
ScentCitrus zest and garden herbs
SizeChoice of 240 ml or 475 ml
ConditionNew

What This Shampoo Does

A men’s daily shampoo has one hard job: clean scalp and hair every day without stripping either. Glucoside cleansers do that gently, and the protein and clay here are the body-builders on top.

GROOM states the shampoo is gentle and natural, that its fortifying key ingredients, rice protein among them, provide body and softness, that the gel is concentrated, and that the formula is free of SLS, silicones, parabens and quats, per GROOM. Those are GROOM’s claims for its own product.

Who This Is Best For

Daily washers
Gentle glucoside base built for every-day use, per GROOM.
Fine or thinning hair
Rice protein and clay add body where rich shampoos flatten.
Ingredient readers
No SLS, silicones, parabens or quats, in GROOM’s published list of exclusions.

How To Use It

A small amount, worked through wet hair and scalp, then rinsed: the gel is concentrated, per GROOM, so start smaller than supermarket habit suggests.

It pairs with GROOM’s Fortifying Conditioner, which shares the same citrus and herb scent.

Care and Storage

Keep the bottle capped in the shower and use it up; concentrated gels last longer than their size suggests.

Shipping and Returns

Ships fast from Montreal, Canada. Free shipping in Canada on orders $49+.

See our Shipping Policy and Return & Refund Policy for full details.

Frequently Asked Questions

What does it smell like?
a light and fresh scent of citrus zest and garden herbs, in GROOM’s words, carried by lemon, bergamot, tangerine, grapefruit and herb oils in the published list.
What is in it?
As published by GROOM: a water and glucoside base (decyl, lauryl and caprylyl/capryl glucosides with cocamidopropyl betaine), glycerin, aloe leaf juice powder, bentonite, hydrolyzed rice protein and jojoba esters, citric acid, and an essential oil scent blend, with food-grade preservatives. The full INCI list is on the bottle.
Is it sulfate free?
GROOM publishes the formula as free of SLS, along with silicones, parabens and quats.
What makes it fortifying?
GROOM points to its fortifying key ingredients, hydrolyzed rice protein chief among them, providing body and softness. Those are GROOM’s claims for its own product.
How much do I use?
Less than usual: GROOM describes the gel as concentrated, so a small dose lathers a full head.
Which size should I buy?
The 240 ml to try it; the 475 ml once it earns shelf space, at a better per-ml price.
Can I use it every day?
That is its design: GROOM describes it as gentle and natural, built on mild glucoside cleansers.
Where is it made?
GROOM is Les Industries Groom of Montreal, Canada.

Brand

GROOM

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