







GROOM Fortifying Shampoo
$ 25.21 – $ 40.35Price range: $ 25.21 through $ 40.35
A gentle yet powerful formula designed to strengthen hair from root to tip. GROOM Fortifying Shampoo is enriched with plant-based ingredients that cleanse, nourish, and promote a healthy scalp.
- Description
- Brand
- Reviews (0)
Description
Product Overview
GROOM’s daily shampoo: a concentrated gel on a coconut and sugar-cane cleansing base, with hydrolyzed rice protein, fine bentonite clay, and jojoba and aloe extracts doing the fortifying.
GROOM describes it as gentle and natural, with fortifying key ingredients that provide body and softness, and keeps it free of SLS, silicones, parabens and quats. The scent is a light and fresh citrus zest and garden herbs, in GROOM’s words, from a lemon, bergamot, tangerine and herb oil blend.
Key Features
- ✓ Concentrated gel: small doses, long bottle life, per GROOM
- ✓ Coconut and sugar-cane derived cleansing base
- ✓ Hydrolyzed rice protein and fine clay for body and softness, per GROOM
- ✓ Free of SLS, silicones, parabens and quats, per GROOM
- ✓ Light citrus zest and garden herbs scent, in GROOM’s words
- ✓ Two sizes: 240 ml and 475 ml
What Is Included
- ✓ One bottle of GROOM Fortifying Shampoo in your chosen size: 240 ml (8.1 fl. oz.) or 475 ml (16 fl. oz.)
Choose the size at checkout. GROOM’s printed name for it is “Fortifying Shampoo”.
Product Specifications
| Brand | GROOM |
| Type | Fortifying shampoo, concentrated gel |
| Scent | Citrus zest and garden herbs |
| Size | Choice of 240 ml or 475 ml |
| Condition | New |
What This Shampoo Does
A men’s daily shampoo has one hard job: clean scalp and hair every day without stripping either. Glucoside cleansers do that gently, and the protein and clay here are the body-builders on top.
GROOM states the shampoo is gentle and natural, that its fortifying key ingredients, rice protein among them, provide body and softness, that the gel is concentrated, and that the formula is free of SLS, silicones, parabens and quats, per GROOM. Those are GROOM’s claims for its own product.
Who This Is Best For
Gentle glucoside base built for every-day use, per GROOM.
Rice protein and clay add body where rich shampoos flatten.
No SLS, silicones, parabens or quats, in GROOM’s published list of exclusions.
How To Use It
A small amount, worked through wet hair and scalp, then rinsed: the gel is concentrated, per GROOM, so start smaller than supermarket habit suggests.
It pairs with GROOM’s Fortifying Conditioner, which shares the same citrus and herb scent.
Care and Storage
Keep the bottle capped in the shower and use it up; concentrated gels last longer than their size suggests.
Shipping and Returns
Ships fast from Montreal, Canada. Free shipping in Canada on orders $49+.
See our Shipping Policy and Return & Refund Policy for full details.
Frequently Asked Questions
What does it smell like?
What is in it?
Is it sulfate free?
What makes it fortifying?
How much do I use?
Which size should I buy?
Can I use it every day?
Where is it made?
Only logged in customers who have purchased this product may leave a review.









Reviews
There are no reviews yet