GROOM Styling Clay
Original price was: $ 31.89.$ 26.34Current price is: $ 26.34.
Get dense texture and all-day control with GROOM Styling Clay – a high-performance, matte finish clay that adds thickness and definition without stiffness or shine. Ideal for modern, undone styles.
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Description
Product Overview
GROOM’s matte clay: all-day hold with a true matte finish, in GROOM’s words, built on beeswax and bentonite clay with shea and cocoa butters, jojoba and castor oils, and a vegetable-origin fixative.
Texture is the job, and GROOM’s answer to the usual clay problem is that this one is water-soluble: it washes out with a gentle shampoo instead of surviving three. GROOM states it is free of petrolatum and synthetic polymers, suits all hair types and is ideal for fine hair.
Key Features
- ✓ All-day hold with a true matte finish, per GROOM
- ✓ Water-soluble: washes out with gentle shampoo, per GROOM
- ✓ Beeswax and bentonite clay base with shea and cocoa butters
- ✓ Free of petrolatum and synthetic polymers, per GROOM
- ✓ Suits all hair types and is ideal for fine hair, in GROOM’s words
- ✓ 60 ml tin, scented with citrus and sage oils, from GROOM of Montreal
What Is Included
- ✓ One 60 ml (2 fl. oz.) tin of GROOM Styling Clay
The clay alone. GROOM’s printed name for it is “Styling Clay”.
Product Specifications
| Brand | GROOM |
| Type | Matte styling clay |
| Scent | Citrus and herbs |
| Size | 60 ml (2 fl. oz.) |
| Country of origin | Canada. GROOM of Montreal |
| Condition | New |
What This Clay Does
Clay gives hair what wax cannot: grip and volume without shine. Bentonite thickens each strand slightly as it sets, which is why clays are the fine-hair styling answer.
GROOM states the clay holds all day with a true matte finish, adds lots of texture, contains no petrolatum or synthetic polymers, suits all hair types with fine hair called out, and washes out with a gentle shampoo because it is water-soluble. Those are GROOM’s claims for its own product.
Who This Is Best For
GROOM names fine hair directly: clay adds body where wax flattens it.
A true matte finish, per GROOM: styled, not shiny.
Water-soluble, so wash-out takes one shampoo, not a week.
How To Use It
Work a small amount between the palms and apply to damp or dry hair, per GROOM: damp for more control, dry for more texture. Restyle through the day with dry fingers.
It rinses out with a gentle shampoo, which GROOM builds in by keeping the formula water-soluble.
Care and Storage
Keep the tin lidded and out of direct heat. Nothing in it needs refrigerating.
Shipping and Returns
Ships fast from Montreal, Canada. Free shipping in Canada on orders $49+.
See our Shipping Policy and Return & Refund Policy for full details.
Frequently Asked Questions
What is the hold and finish?
What is in it?
Will it wash out?
Is it good for fine hair?
Damp or dry hair?
Does it smell strong?
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Where is it made?
Brand
GROOM
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