Product Overview

The lightest touch in GROOM’s styling range: a botanical lotion with birch sap, jojoba oil and aloe vera that gives hair soft structure and a naturally polished look without stiffness.

It is Canadian-made and scalp-respecting per the listing’s standing description: the styler for hair that should look like good hair rather than styled hair.

Key Features

• ✓ Birch sap, jojoba oil and aloe vera in the published blend
• ✓ Light hold: soft structure without stiffness
• ✓ Natural, polished finish that enhances texture
• ✓ Respects scalp health, per the listing’s standing description
• ✓ Canadian made by GROOM
• ✓ The subtle end of GROOM’s styling range

What Is Included

• ✓ One bottle of GROOM Styling Lotion

The lotion alone.

Product Specifications

What This Lotion Does

A styling lotion is the styler for people who claim they use nothing: it organizes the hair, calms flyaways and leaves a finish that reads as natural because it nearly is.

The claims kept are the listing’s standing ones: a lightweight botanical formula with birch sap, jojoba and aloe giving subtle control, refined natural finish and enhanced texture, made in Canada. It sits below the clay and pomade in hold, on purpose.

Who This Is Best For

How To Use It

A small pump or coin of lotion in the palms, worked through damp hair, then air-dry or blow-dry into shape. Layer sparingly for more definition.

For firmer set, GROOM’s clay and pomade we stock are the next rungs.

Care and Storage

Cap it and keep it out of heat.

Shipping and Returns

Ships fast from Montreal, Canada. Free shipping in Canada on orders $49+.

See our Shipping Policy and Return & Refund Policy for full details.

Frequently Asked Questions